Inject vitality into offline electronics stores through the deployment of ESL
Established in 1994, China Unicom is a state-owned telecommunications operator in China, holding a significant position in the domestic telecommunications industry and playing a crucial role in the nation’s digital development.
The offline stores of Shenzhen Unicom have enhanced operational efficiency by implementing Electronic Shelf Labels (ESL). Firstly, ESL enables real-time price updates, ensuring customers receive the latest pricing information promptly. Secondly, ESL improves the overall image of the stores, making them appear more organized and professional, thereby leaving a positive impression on customers. Additionally, ESL reduces the workload for employees, as staff no longer need to manually change price tags, allowing them to focus more on providing better services to customers.
The application of Huiwei’s electronic price tags in the offline stores of Shenzhen China Unicom represents a win-win situation. Looking ahead, it is expected that more offline stores will follow suit and adopt such advanced technologies to keep pace with the rapid advancements of the digital era and meet the growing demands of consumers.
